Annual client value

Start with one customer.

Tell us what a customer usually spends and how often they return. The calculator will estimate what that customer may be worth in one year.

01 · The inputs

Spend and repeat visits

Use a realistic average amount per visit and the number of visits a typical customer makes in one year.

02 · The calculation

Average spend × visits per year

The calculator multiplies the average amount spent on each visit by the number of visits in one year.

03 · The decision

An estimate, not promised revenue

Use the result to see what one returning customer may be worth. It does not tell you how many customers a website will bring.